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Reborn from the Ashes

In September 2021, Cumbre Vieja volcano erupted in La Palma, covering the whole island with ashes, ruining homes and plantations and putting the island’s economy at risk. Plátano (Banana) de Canarias, one of the primary economic muscle there, decided to turn around that symbol to give a message of hope to all the banana farmers and inhabitants affected by the eruption. Reborn from the ashes is a film entirely made by real ashes from Cumbre Vieja.

Directed by Manson, produced by Canada. Animated by Bliss.

Case study

Together with the campaign, the brand has opened a platform to help the country send donations to the island, raising more than 50k€ and tons of clothing and food.