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- Selected works
What seemed as a 15 day pause extended to more than two months making the catering sector one of the most affected. As one of the most iconic bar beer brands in our country, we created #FuerzaBar, an initiative that included a donation of more than 15 million liters of beer, a support platform and a campaign that enhances the importance of bars in our culture, bringing back the last shot that was filmed in our country of the iconic image of a barman pouring a “caña” beer. Awarded with gold as the most effective strategic campaign in Spain.
Filmed by Carmelo García.
The campaign had it follow ups during post-covid and summer