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World’s Greatest Packaging

After many of our plantations were affected by volcano ashes, consumers were a bit sceptical about the quality of our bananas that season. Luckily for us, the skin of the banana withstands ashes, tropical storms and even summer camps inside a kid’s bag. It’s so good we can probably say it is the best packaging in the world. Think about it: it’s organic, ergonomic to your hand, it comes in packs with no plastic rings, it’s provided with easy-opening and features color indicator technology.

So, instead of saying our product was still good despite the volcano, we told the world about the #1 greatest packaging ever made, second only to what’s inside it.

The campaign was not only launched on TV, but submitted to packaging awards all over the world, unfortunately it didn’t make it to the shortlist in any of them.