Despite common believes, most of the fish we buy has never swimmed free in the sea, it is grown in farms with extreme conditions affecting its quality and flavor. “Take the Leap” is the repositioning of Leap, a brand that proudly provides fish that have “swimmed free, not farmed”. In it we encourage people to switch from “fake” fish to the authentic flavor of freedom. An who better to deliver this message than the fakest of them all? The renowned Billy Bass sing this ode to a premium quality Alaska salmon, Albacore tuna and Scandinavian haddock