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Disaster De(LIVE)ry

“Disaster Chefs” is a cooking reality show hosted by the #1 streamer in Spain, Ibai. What makes it different? It's broadcasted live on Twitch and the contestants are not the usual talented cooks. They’re all famous streamers and influencers with millions of viewers, but also zero culinary experience. So, every week, they make terrible dishes that nobody in his right mind would ever order. Or would they?

For the first time, Uber Eats let users order food from a live stream, and from a restaurant where the cooks were none other than their favorite streamers. Suddenly, the worst meal available in our app became the #1 in demand order, turning Uber Eats delivery service into relevant content for Gen Z.

Partnering with Twitch and Ibai, we made the first meals in the world delivered directly from a live stream to the viewer’s homes. People could order in this restaurant through our app, “blessing” 6 fans with the real dishes their idols made.